About Us

London’s b STORE scoops ‘Shop of the Year’ at British Fashion Awards! This independent boutique, which relocated to Savile row last year, has steadily supported some of the most interesting design talent to emerge in recent years, building a customer base that prefers the ideas and subtlety of emerging fashion to big bold designer brands.

They launched b Book last year, have their own clothing line b Clothing which debuted soon after, and their renowned footwear line b Footwear, is the perfect accompaniment to the men’s and womenswear they house. Many designers are long-standing and the relationship with the designer, is as important as the one with the customer. The store is a convivial experience where old skool service and a congenial environment make a visit enjoyable and relaxed, a sanctuary to the surrounding hustle and bustle of the area.

“b Store has been a Mecca for new fashion talent since opening in 2000, and it just got brighter with the new Savile Row boutique”. VOGUE (UK)

Proprietor Matthew Murphy has carefully nurtured a tight group of design talent, who have become the ‘b Store family of designers’. “…his instinct for potential talent is killer”, says The Independent.

With an insatiable appetite for ideas and fresh perspective, Murphy and co-proprietor Kirk Beattie have once again taken on a discerning group of new names this season.

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Enjoy your visit!"