NEW POWER STUDIO brings a twisted festive message to b Store this Christmas. Their installation, that on first sight looks like it has been inspired by a Hamleys Christmas toy display, on closer inspection morphs into a festive Christmas gay disco for cuddly penguins and polar bears. The darkness comes from a large snowball literally killing off the atmosphere of the gay rave and taking the fluffy arctic animals with it. To compliment the window NPS have designed 2 exclusive digitally printed T-shirts. Both have a Christmas inspired print but are not just for Christmas ... and can be worn all through the year!

New Power Studio is a London based project originated by stylist Thom Murphy and designer Ebru Ercon, with a rotating roster of names chipping in including Husam El Odeh, Mark Broome and Simon Parris. After presenting their last collection, entitled BLACK DUCK, Ebru's commitments outside NPS led to Thom steering the New Power ship alone. The project is an abstract one, centred on film, sculpture, music, clothing and accessories and the dialogue around and between. But reassuringly their take on modern fashion sportswear, a template beloved of menswear in the capital, was strong enough to work in its own context. The future looks promising with continued collaborations with b Store and a planned catwalk show as part of MAN to present NPS AW10 collection.

www.newpowerstudio.com

http://www.youtube.com/watch?v=tN18X8YxRwg

This week sees the launch of the new b Store concession in cult London store Dover Street Market. The concession will feature a limited edition collaborative line designed exclusively for Dover Street Market, entitled ‘10 for DSM’. The range including shirts, trousers, a blazer, jackets and footwear, all reflecting the signature b Store aesthetic.

The b Store for DSM collection will be available 16th November 200 9 at Dover Street Market, London.

Earlier in the year, b Store embarked on a project with cult watch specialist Casio G-Shock, called Tokyo Calling. The project was a great success and this autumn, we are proud to announce our second collaboration with G-Shock – in the form of two limited edition watches; the b Store Super Squares. The watches were designed with b Store’s Matthew Murphy and Kirk Beattie and blend G-Shock’s retro appeal with b Store’s idiosyncratic touch. Available in distinctive polka dot and gingham patterns, the watches retail at £150 and are available to buy online and in store now.

Shop the collection >

B  MAGAZINE ISSUE ONE
Autumn/Winter 09/10 Launching 23 September 2009

London’s b Store has long been a Mecca for contemporary design and a haunt for the style-hungry. September 2009 marks a significant development in the label, with the launch of issue one of b Magazine, a 100 page tome featuring all things b Store and beyond. To coincide with the presentation of the label’s third collection shown at London Fashion Week, the magazine celebrates the b Store ethos; passion in design, integrity in individuality and a nod to more sartorial affairs. With creative direction from Jason Hughes, the debut issue will feature articles and images of thirty of London’s most exciting yet diverse talents from fashion, film, art and music including designers Tim Soar and Peter Jensen, Jasmina Dexter of Pandora’s Jukebox and illustrator Kez Glozier.

The magazine will be available from 23rd September in the b Store boutique, Savile Row, London.

Kaleidoscope colour

Spring/Summer sees the arrival of colour at b Store. Peter Jensen, Bernhard Willhelm and Hartman Norndenholtz have all incorporated eye-catching brights or candy colours into their collections. Highlights include animal prints and naïve, childlike illustrations from Peter Jensen’s exciting collaboration with Julie Verhoeven plus Bernhard Willhelm’s delightful dip-dyed cotton dresses and skirts.

b Clothing for men and women

New for SS/09 is the b Clothing collection for women. We’ve introduced the b Clothing  aesthetic into Peter Pan collar shirts, pleated peg trousers, mannish jackets and neatly tailored shorts and shirt dresses. Complimenting the new womenswear addition, is the menswear collection – which this season reveals picnic checked shirts, over dyed jackets, tapered denim and neatly pressed turn-up shorts, inspired by a quintessential English summer – think picnics by the river at Henley-on-Thames.

Introducing Peter Perret

New kid on the block is the fresh-from-graduation menswear designer Peter Perret. His fresh approach to menswear results in a collection of traditional tailoring reinvented with a sportswear influence; long length classic shirts with a drawstring hem, classic crombie coats constructed in sports nylons and Harrington jackets with detachable oversized hoods are particular highlights. 

Hope premiers at b Store

Also premiering at b Store this season is Swedish womenswear label Hope. Bringing its own take on the androgynous look b Store have been favouring for the past few seasons, the Hope collection features ‘slightly too big’ blazers, high waist chinos in a subtle ‘80s light wash denim and oversized cotton trench coats.

Also coming soon

Look out for 2nd collections from Bouboutic – whose knitwear shorts and cropped hooded swing jackets are collection highlights; and Sophie Hulme – who has recently created the only shorts-sequin one-piece to be seen this season!

Click here to read the full article on Poneystep.