NEW POWER STUDIO brings a twisted festive message to b Store this Christmas. Their installation, that on first sight looks like it has been inspired by a Hamleys Christmas toy display, on closer inspection morphs into a festive Christmas gay disco for cuddly penguins and polar bears. The darkness comes from a large snowball literally killing off the atmosphere of the gay rave and taking the fluffy arctic animals with it. To compliment the window NPS have designed 2 exclusive digitally printed T-shirts. Both have a Christmas inspired print but are not just for Christmas ... and can be worn all through the year!

New Power Studio is a London based project originated by stylist Thom Murphy and designer Ebru Ercon, with a rotating roster of names chipping in including Husam El Odeh, Mark Broome and Simon Parris. After presenting their last collection, entitled BLACK DUCK, Ebru's commitments outside NPS led to Thom steering the New Power ship alone. The project is an abstract one, centred on film, sculpture, music, clothing and accessories and the dialogue around and between. But reassuringly their take on modern fashion sportswear, a template beloved of menswear in the capital, was strong enough to work in its own context. The future looks promising with continued collaborations with b Store and a planned catwalk show as part of MAN to present NPS AW10 collection.

www.newpowerstudio.com

http://www.youtube.com/watch?v=tN18X8YxRwg