POP IN BOUTIQUE

We have collaborated with London’s legendary Selfridges store to launch the b store POP IN boutique on the Selfridges menswear floor. Opening on 17th September amidst the electrifying buzz of London Fashion Week, the POP IN boutique will emulate b store’s individuality. Five handpicked b store designers have been chosen to design a limited edition product for the area, which will be sold alongside our very own b store clothing range. Designers including Siv Stodal, Soar, Ute Ploier, Bernhard Willhelm and Hans Madsen will feature in the month-long POP IN boutique.

Get down to Selfridges from 17th September to soak up the atmosphere and you can even pick up a copy of our exclusive POP IN paper, to coincide with the POP IN store. Read on to find out more…
 

POP IN PAPER: READ ALL ABOUT IT!

Celebrating the launch of our first POP IN collaboration with Selfridges, we’ve produced a limited edition run of the POP IN paper. The newspaper is free and can be found at b store, Selfridges and selected international b store stockists. Fashion shoots, articles on b store collaborators including artists, designers and musicians plus a discussion with Paul Smith on the emergence of menswear at London Fashion Week, are featured. The 40 page publication is a must-read for fans of b store and fresh, young talent.