Jo Cope, the hottest new Conceptual fashion and accessories designer sees the debuts of her forward-thinking conceptual bag installation structure at b store, for London Design Week as part of the prestigious Icon Design Trail.

Jo Cope is a hot new design talent working with visionary ideas which relate to the garment, accessory and the wearer. She translates ideas through various non restrictive means including, product design, installation and moving image. ‘Clearly a Bag’, a conceptual vision of a bag, is Cope’s latest installation making its debut at b Store from 12th September – 4th Oct 2008.

This event will form part of the London Design Week events as a select exhibit for the Icon Design Trail.  ‘Clearly a Bag’ follows the success of Copes debut installation during Frieze 07 ‘Translations of Three’ for b Store, Jo Cope comments:

“I am really pleased that the Icon design trail has embraced a challenging design project which originates from a fashion perspective”

‘Clearly a Bag’ is a conceptual vision of a bag. As a singular design object it has been created to challenge the way an item’s aesthetic familiarity may influence its end design outcome. This design concept takes the defining key elements that makes a bag what it is and configures them in a minimal form, which disregards visual preconceptions. This project is representative of Cope’s desire to make people ‘see and think about fashion differently’; it carries the hall mark of her non frivolous and strong visual design style, seen throughout her work.

Cope’s interest is to build closer relationships between conceptual work and the public, her decision to sell each bag for a seemingly inaccessible price was to push the audiences focus past the bags daily practical application in order to allow them to fully consume its concept.
 
“I feel that the concept boutique environment of b store and there ongoing affiliation with art and design based projects is the perfect setting to push new ideas” Jo Cope
 
Opening night will be on 11th Sept invitation only.

Also see Jo Cope during design week at 100% Design Earls court, stand P93 as part of 100% Futures show.

Log onto www.jocope.com for more information.